New creative, same message, same results. Find out what your customers actually need to hear.

Answer 5 quick questions and get your Revenue Leak Report — your creative fatigue risk score and how much monthly revenue your skincare brand is leaving behind.

Used by 97 DTC brands this month

5 quick questions built for skincare brands doing £100k+/month in revenue

✓ Free Loom teardown included — yours to keep, no strings

The problem

Your ads aren't fatiguing because of Meta. They're fatiguing because every brief starts from the same guesses.

Most skincare brands spending £20k+ a month on Meta hit the same wall. Performance was great for a while. Then CPAs crept up, ROAS started sliding, and no amount of "new creative" seems to fix it.

The problem isn't Meta. It's not even your creative team. It's the gap between what your customers actually feel and what your ads are saying.

🔁

Same angles, recycled

Your last 10 ads probably used the same 2–3 hooks. Your audience has seen them. So has Meta's algorithm.

🎯

Briefs built on assumptions

Most creative briefs are based on what the team thinks customers care about. Not what customers actually say about their skin.

📈

Rising costs, shrinking returns

Your CPA went from £28 to £41 since January. On £30k/month, that's roughly £9k of orders you used to get. Gone.

👻

Competitor blindspot

The skincare brand outperforming you isn't smarter. Their ads speak the language your customers already use. You just can't see it.

The cost of waiting

A leaking ad account doesn't cost you once. It compounds every month you leave it.

£20k spend×20% leak÷£35 AOV
~700 orders lost
over 6 months of undetected creative fatigue

That's £24,000 in revenue. From one problem nobody flagged.

Month 1-£4,000
Month 3-£12,000
Month 6-£24,000
Orders that went to competitors~700

Every month you spend "thinking about it" is another month of leaked revenue you don't get back. The calculator takes 3 minutes. The Loom teardown takes a week. The cost of doing nothing? That keeps growing.

How it works

3 minutes to find what your dashboards won't show you

1

Answer 5 quick questions

About your ad spend, creative process, and what's been frustrating you. No fluff, just the signals that matter.

~3 min
2

Get your Revenue Leak Report

Instantly see your creative fatigue risk score, estimated monthly revenue leak, and the specific gaps creating it.

Instant
3

Receive a free Loom teardown

A personalised video walkthrough of your brand's ad strategy, creative angles, and what your competitors' ads are saying that yours aren't. Delivered to your inbox.

Within 5 days

What you'll get

Not a generic PDF. A personalised diagnostic built from your numbers.

✓
Creative fatigue risk score based on your refresh rate, angle diversity, and volume
✓
Monthly revenue leak estimate in pounds and lost orders, not vague percentages
✓
6-month cost of inaction so you can see what doing nothing actually costs
✓
Personalised Loom teardown with competitor ad analysis and blind spots in your current strategy
✓
AI-generated insight snapshot highlighting your biggest risk factor and what to prioritise first

Is this for you?

Built for skincare brands that know their ads should be doing more

This calculator was designed for a specific type of brand. If the following sounds familiar, your report will be uncomfortably accurate.

If even two of those hit home, the calculator will show you exactly where the leak is. And the Loom teardown will show you what to do about it.

Built by

We don't do discovery calls. We do audits.

Audr is an audience intelligence platform built by a performance marketing agency that's spent 12+ years managing Meta ads for skincare and beauty DTC brands.

We built this calculator because we kept finding the same problem: brands spending serious money on ads that say what the team thinks customers want to hear, not what customers actually say.

"Most agencies brief creative from assumptions because they've never had access to actual audience language. It's not malice. It's a missing layer."
Josh Lloyd, Founder
12+
Years in Meta ads
DTC
Skincare focus
100%
Proof before payment
Free
Loom included

The missing layer

Meta didn't stop sending you customers. It started sending them to the brand whose ads speak their language.

The brands winning on Meta right now aren't running more ads. They're running ads built on what their customers actually say about their skin, their frustrations, their routines, their language.

When your ad says "clinically proven hydration" but your customer says "I just want something that doesn't make my face sting after the gym," you've lost the click before it ever happened.

That gap between brand language and customer language is the leak. And until you close it, every pound you spend on ads is working harder than it needs to.

Where most skincare brands sit on the fatigue scale:

Low riskModerateHighCritical

Most brands that take this calculator score 55–75. Where do you sit?

Questions

Before you ask

Is this actually free?
Yes, fully. The calculator, the Revenue Leak Report, and the personalised Loom teardown are all free. No credit card, no demo booking required. If the report is useful and you want to explore working together, that conversation happens on your terms.
How accurate is the revenue leak estimate?
It's based on your actual spend, AOV, ROAS, and creative patterns — the same logic we apply to client accounts. It won't be perfect (that requires a full audit), but it will be directionally honest.
What's in the Loom teardown?
A personalised video walkthrough of your brand's Meta ad strategy. We analyse your live ads, your competitors' ads, and the gap between what your ads say and what your customers actually care about — the kind of analysis most agencies charge for.
Do you need access to my ad account?
No. The calculator works entirely from your answers. The Loom teardown uses publicly available data from the Meta Ad Library and our audience intelligence tools. No logins, no permissions, no access requests.
I'm not a skincare brand. Can I still use it?
The calculator is calibrated specifically for DTC skincare and beauty brands. If that's not you, the numbers won't be as relevant. We're building versions for other verticals, so check back.
Is this a pitch for your agency?
No. This is a diagnostic tool. If the report shows a problem and you want help fixing it, we can talk about that. But the report stands on its own. Most brands find it useful whether they work with us or not.

Ready?

Find out what your ads are costing you. In 3 minutes.

5 questions. Instant results. Free Loom teardown. No strings.

5 quick questions built for skincare brands doing £100k+/month in revenue